As most marketers know, their role within a business is primarily finely tuned towards generating sales to a particular website or product. Nevertheless in reality the aspecting of generating sales is such a minor part of a much larger and grander scheme of things. There is significantly high amounts of work to do in preparation for targeting such sales. Some marketers choose paid advertising, whereas some prefer the method of email campaigns.
This quick guide will provide you with 10 successful tips which will help you create significantly better lead generating campaign by using emails.
1. What are you looking to achieve?
Think carefully about your primary objectives and goals that you want to reach with the campaign before you begin. Are you looking for more sales customers or more visitors?
2. Generate your marketing contact list
There are two easy steps to generate a list of prospects and customers. Firstly, when a customer makes a transaction or enquiry you can capture their details within a CRM database. Alternatively you can purchase custom data from a reputable data list broker such as Mardev or Corpdata. It’s important that you select your data carefully, as you could be targeting individuals who have no use for your product.
3. Engage with your subject titles
Email subject titles can make the difference between opening or deleting an email, and also as to whether an email is considered as spam. There is no right or wrong way to write a subject line but you must make that subject line relevant, intriguing targeted and personalised to each of your customers.
4. Avoid using ‘noreply@’ email addresses
When using a ‘noreply’ email address you inadvertently lose the chance to communicate with your potential customers. And nothing says ‘We don’t want to talk to you’ like a ‘noreply’ email. Create an opportunity where your customers can speak to you if they need to, they may have a question about your email or product. It’s important to listen and engage.
5. Avoid recipients’ junk mail folder
It’s never guaranteed that your campaign emails won’t fall into junk folders, this is due to the nature of the recipient’s ISP. Up to 50% of your recipients will not receive your email if it’s perceived as potential spam. A way to avoid this ISP spam redirection is by asking your customers to add you to their ‘White List’ or ‘Safe Senders’ lists. This will allow for your emails to arrive safely in their inboxes.
6. Establish the ideal length and frequency of your emails
By delivering a sales offer at the right time (such as a holiday season and such) and your emails will receive a higher open rate. Avoid lengthy emails, most individuals don’t enjoy opening up an email to a wall of text. Keep it short and sweet and intrigue them to click through.
7. Determine what works best
It’s fundamental that you avoid sending your customers irrelevant information. By personalising your email subject lines and content, you can expect to see a higher open rate.
8. Adhere to Data Protection
Following the guidelines of the Data Protection Act is important. Make sure your customers are aware that they will receive a specific amount of emails from you. Ensure that they approve when signing up to your marketing list. Provide customers with a reason to want to receive emails, such as incentives or free guides. Don’t spam them.
9. Select the best marketing platform for you
There are an abundance of marketing platforms for emails readily available. Source a platform that allows you to track your customers behavior, analyse the campaigns and also to manage them accordingly.
10. Multi-channel approaches can work for you
Using social media to improve your campaign by including links to Facebook, LinkedIn or various other social networking sites can be a great exercise to extend your communication with your customers. Involving your campaign within social media can create significantly larger amounts of brand awareness.
Scrolled to the bottom without reading all these points? Thought so, digest (a lot easier) more top tips from EmailOctopus’s Infographic here.