10 Successful Tips For Your Next Email Campaign

As most marketers know, their role within a business is primarily finely tuned towards generating sales to a particular website or product. Nevertheless in reality the aspecting of generating sales is such a minor part of a much larger and grander scheme of things. There is significantly high amounts of work to do in preparation for targeting such sales. Some marketers choose paid advertising, whereas some prefer the method of email campaigns.

This quick guide will provide you with 10 successful tips which will help you create significantly better lead generating campaign by using emails.

1. What are you looking to achieve?

Think carefully about your primary objectives and goals that you want to reach with the campaign before you begin. Are you looking for more sales customers or more visitors?

2. Generate your marketing contact list

There are two easy steps to generate a list of prospects and customers. Firstly, when a customer makes a transaction or enquiry you can capture their details within a CRM database. Alternatively you can purchase custom data from a reputable data list broker such as Mardev or Corpdata. It’s important that you select your data carefully, as you could be targeting individuals who have no use for your product.

3. Engage with your subject titles

Email subject titles can make the difference between opening or deleting an email, and also as to whether an email is considered as spam. There is no right or wrong way to write a subject line but you must make that subject line relevant, intriguing targeted and personalised to each of your customers.

4. Avoid using ‘noreply@’ email addresses

When using a ‘noreply’ email address you inadvertently lose the chance to communicate with your potential customers. And nothing says ‘We don’t want to talk to you’ like a ‘noreply’ email.  Create an opportunity where your customers can speak to you if they need to, they may have a question about your email or product. It’s important to listen and engage.

5. Avoid recipients’ junk mail folder

It’s never guaranteed that your campaign emails won’t fall into junk folders, this is due to the nature of the recipient’s ISP. Up to 50% of your recipients will not receive your email if it’s perceived as potential spam. A way to avoid this ISP spam redirection is by asking your customers to add you to their ‘White List’ or ‘Safe Senders’ lists. This will allow for your emails to arrive safely in their inboxes.

6. Establish the ideal length and frequency of your emails

By delivering a sales offer at the right time (such as a holiday season and such) and your emails will receive a higher open rate. Avoid lengthy emails, most individuals don’t enjoy opening up an email to a wall of text. Keep it short and sweet and intrigue them to click through.

7. Determine what works best

It’s fundamental that you avoid sending your customers irrelevant information. By personalising your email subject lines and content, you can expect to see a higher open rate.

8. Adhere to Data Protection

Following the guidelines of the Data Protection Act is important. Make sure your customers are aware that they will receive a specific amount of emails from you. Ensure that they approve when signing up to your marketing list. Provide customers with a reason to want to receive emails, such as incentives or free guides. Don’t spam them.

9. Select the best marketing platform for you

There are an abundance of marketing platforms for emails readily available. Source a platform that allows you to track your customers behavior, analyse the campaigns and also to manage them accordingly.

10. Multi-channel approaches can work for you

Using social media to improve your campaign by including links to Facebook, LinkedIn or various other social networking sites can be a great exercise to extend your communication with your customers. Involving your campaign within social media can create significantly larger amounts of brand awareness.

Scrolled to the bottom without reading all these points? Thought so, digest (a lot easier) more top tips from EmailOctopus’s Infographic here.

 

5 Top Tips for Growth Hacking

Growth hacking is the name that has been given to a popular method that is currently being used by many startups. Its sole purpose is to direct more traffic to your product while placing more potential customers at the top of your marketing conversion funnel.

What is a growth hacker?

Growth hacking is an exercise that was produced as a way to reformulate the marketing role for online brands and new startups. Startup marketing has become increasingly competitive and needs to think outside the box of traditional advertising methods.

The job and primary goal of a growth hacker’s is to use human psychology to create and maintain measurable results. There are an abundance of examples that we can use for inspiration within our own content hacking.

An Example of Growth Hacking: Hotmail.com

Probably one of the most significant yet earliest records of growth hacking was achieved by Hotmail.com during the late 1990s. Using this method of growth hacking to create additional business growth, the marketing team at Hotmail added a quirky bit of text at the bottom of each email they sent to their customers which was “PS I love you”. This tiny bit of text included a link back to their homepage which cleverly, within less than a year, was responsible for a gigantic growth of over 12 million email accounts.

Awesome Headlines Are The Key

Content headlines are responsible for viewers clicking the next button or clicking on your content. A drab and unoriginal headline will be overlooked, but a headline which challenges or intrigues as reader is more likely to receive a click through.

Make Your Content Worth Sharing

Since you’ve gone to all the time and effort of writing that amazing eye catching headline, you need to ensure that your content is going to be shared. Does it offer enough information? Is it entertaining? Make sure you have all the necessary social networking buttons and links along side and clearly visible on your content, this makes it easier for your reader to quickly share with minimal effort or brain power in trying to locate a share button.

Get Involved With Guest Blogging

This is probably one of the most popular choices of content hacking. The time spent trying to come to an arrangement to guest blog can be significantly worth it. A well written blog on a high trafficking website has the ability to reel in considerable amounts of traffic to your own product. Do your research and find out which sites are best suited for your campaign.

Write Longer Content

Content rich websites are known to receive more traction on search engines such as Google. There are an abundance of bloggers who often stick to the 600 word blog post. Nevertheless for those who wish to invest more time and content into their blog will be inadvertently investing into bigger and better benefits for their effort.

Provide Better Information or Incentives

Even if your content brings in several thousand visitors a day, what information is it actually providing? Ensure that your content has a point and tells a story. Creating nonsense from SEO and Keyword phrases doesn’t necessarily give your content any real valuable  substance. Make your readers care about what you’re wanting to say. Write genuinely and be transparent.

An article well worth checking out from Neil Patel – http://www.quicksprout.com/the-definitive-guide-to-growth-hacking/

 

A Guide to Startup Advertising

Completing the first installment of your product can be an exciting time. Undoubtedly you are wanting to get it out there and into your customers hands as you prepare to launch it. You already have a medium customer base, and a few regular viewers to your products blog with thanks to some linkbait or the “Skyscraper Technique“. You’ve even thrown in some SEO and keywords for good measure.

However you still have a few hundred dollars left in your advertising budget to spend, but where are the best places to invest this money? This guide will help highlight a few areas across the web as to where the main key places to focus on are, when looking for cheap startup advertising.

Advertising Strategies

Sadly the reality behind advertising can be sometimes disheartening. The moment you stop pumping funds into your advertising, customer traffic will suddenly stop. A typical conversation rate of traffic to customers is in the region of 1 to 2%. This means you’re paying out money for 98 or 99 out of every 100 visitor to leave the site and never progress onto making a purchase.

Tip #1: Receive Permission

It’s important that you receive customers emails, this is an ideal way to sell your product to a potential customer without them having to visit your site. So for exchange of a customer’s email, why not offer them something in return? Free product trials and informative ebooks are always very popular. However make it clear that in exchange for their email address you will want to contact them in the future. Be transparent and honest with your customer.

Tip #2: Test The Market With Advertising

Fundamentally you should use advertising to test the marketing waters. Due to advertising fluctuating costs, it’s not an ideal solution in gaining customers long term. Instead of relying on traffic from your advertising sources, use it for generating small bursts of customers as and when you need them.

Top 5 Advertising Options:

Now that we’ve outlined some basic strategies, it’s important to discover what advertising options are available to you.

Niche Advertising

Two reputable and recommended niche networks:

  • InfluAds – Image adverts only, however InfluAds sell a minimum set of guaranteed impressions. If there is more available traffic per month then advertisers receive it for free.
  • BuySellAds –  Advertising is purchased per month or by impressions. Prices range from $10-$20/month.

Google AdWords

With a 1% conversion rate with most adwords, you need approximately $500 per lifetime customer value to see ROI. Nevertheless Google offers a content network. These are adverts that are placed through the Google AdWords flowing content network. The content network is considerably less targeted, but significantly far cheaper to advertise on.

Facebook

Facebook is great for displaying your ad to exactly to the individuals who you want to see it. This is done by using Facebook’s users information. You can segment on age, gender, location and so many more other fixed parameters, along with the use of keywords too.

StumbleUpon

The benefit of StumbleUpon is that all click-throughs are only 5 cents. Unfortunately the downside is that traffic bounce rate can be high due to people channel surfing.

Reddit

Reddit uses a unique approach for their advert pricing. Advertisers must bid a specific amount per day in which all of the money is placed in one large total. Each advertiser receives their own share of the impressions which are based on the percentage of the funds that they contributed.